TightPantsLooseMorals wrote: ↑
August 17th, 2018, 5:19 pm
Booyah wrote: ↑
August 17th, 2018, 4:36 pm
Take Two last night was back to 0.4, 2.52 million viewers. Last week = football quirk.
Odd that one week it does better with football in the mix, but the next it doesn't
I'm curious as to how all that stuff works out for shows in the end. It is my understanding that Nielsen just monitors what's on the ole tube box of the nielsen families no matter what shows are on, figures numbers as normal (meaning that those watching football counted), and then subtracts out the numbers attributed to football for adjustment numbers.
I wonder if that shows up significantly for shows in the +3/+7 numbers, meaning people who missed out on a show they normally watch when it first airs on tv watching it through an alternative means a few days later. Or is it just lost numbers for the week? Are some groups more likely to find a way (that's measurable) to watch their regular shows while others are more casual and are like "meh, I'll just catch the next one?"
Nielsen asks for active user input about the shows being watched. Otherwise, there's no way to know if the TV is just ON or if someone is actually watching. The fast national ratings (first ones in the morning) are based on monitoring equipment alone (thus the football spike
), then the user input is figured out for the later day adjustments.
C3 ratings are the ones the advertisers care about. C3 is a measure of the (C)commercials watched live or over the next 3 days -- not the shows -- just the commercials that air while the shows air. The reason internet ratings junkies track the live+same day ratings is that they typically track closely with C3. Thus if L+SD is good, C3 will likely also be good. TV watching, where fast forward is allowed is pretty much irrelevant to a show's success as far as the advertisers, and thus, the network, are concerned. They all know about the new ways of viewing television, but if they can't make a buck off it, they don't care.
You didn't ask, but to be complete
, Twitter buzz and all that is just noise. Advertisers don't care, as much as TV land executives wish they did. And unless you're a Nielsen family, your TV viewing habits don't matter at all, not in the least.